The Salsa Cooperative is a dance academy rooted in Afro-Cuban rhythms like salsa, bachata, cha-cha-cha, and merengue. Beyond offering classes, it works as a cultural hub where people unite to celebrate dance in formal and informal ways. The challenge was to design a brand identity that would catch the eye of newcomers while reinforcing community spirit. The branding had to get the message across clearly on every channel, while branching out into lifestyle products that allow members to showcase their pride.
Art Direction & Visual Identity: Facu Bottazzi
Graphic design: Agux Alvez
Year: 2021
Graphic design: Agux Alvez
Year: 2021
