Overview:
Mereto is a premium brand dedicated to high-quality leather goods, where craftsmanship and timeless elegance are at the heart of the product offering.
Mereto is a premium brand dedicated to high-quality leather goods, where craftsmanship and timeless elegance are at the heart of the product offering.
The Challenge:
The project required building a brand identity that would reflect Mereto’s refined aesthetic and artisanal values, while also positioning the brand in a competitive luxury market.
The project required building a brand identity that would reflect Mereto’s refined aesthetic and artisanal values, while also positioning the brand in a competitive luxury market.
What the Branding Needed to Solve:
The branding system had to be flexible enough to communicate both the tactile quality of the products and the lifestyle values associated with them. It also needed to translate consistently across various platforms—digital, print, and packaging—while laying the groundwork for a future expansion into branded experiences and limited collections.
The branding system had to be flexible enough to communicate both the tactile quality of the products and the lifestyle values associated with them. It also needed to translate consistently across various platforms—digital, print, and packaging—while laying the groundwork for a future expansion into branded experiences and limited collections.
